Free reference

I/O Psychology Theorists: who said what, and the line to write

Exam questions in Industrial and Organizational Psychology are written from names. Adams and equity theory. Vroom and expectancy. Locke and Latham on goals. Hackman and Oldham on job characteristics. Schein on culture, Hofstede on national dimensions, Maslach on burnout, Edmondson on psychological safety.

This is a complete index of 87 researchers, each with their years, their field, what they are actually known for, and a single exam-ready sentence you could write straight onto a paper. Search by name if you have the person, or by idea if you have the theory and have lost the name.

Written and maintained by Muhammad Shahzeb Anwar, an Industrial and Organizational Psychologist.

87researchers, each with an exam sentence
21areas, from foundations to training

87 theorists

Foundations

7 theorists

Wilhelm Wundt

1832–1920 · Foundations

Opened the first psychology laboratory (Leipzig, 1879) and trained the generation that carried the discipline to industry.

The exam sentence

Psychology becomes a science when mental processes are measured under controlled conditions rather than argued about.

Introspection

Hugo Münsterberg

1863–1916 · Foundations

Wrote Psychology and Industrial Efficiency (1913); usually named as the founder of industrial psychology.

The exam sentence

Match the worker to the job, design the job for the mind, and use psychology to sell the result — the three branches of applied psychology.

Walter Dill Scott

1869–1955 · Foundations

Applied psychology to advertising and, in WWI, to officer selection and rating scales.

The exam sentence

Advertising works on suggestion and emotion, not on reasoned argument — the first psychological theory of persuasion in commerce.

Frederick W. Taylor

1856–1915 · Foundations

Scientific Management — time-and-motion study, the one best way, piece-rate incentives.

The exam sentence

Work can be decomposed, timed and standardised; efficiency is an engineering problem. Critiqued for treating the worker as a machine part.

Scientific Management Time and Motion Study

Frank & Lillian Gilbreth

1868–1924 / 1878–1972 · Foundations

Motion study and therbligs; Lillian Gilbreth brought fatigue, morale and the human factor into the efficiency movement.

The exam sentence

Eliminate wasted motion, not wasted people — the humane wing of scientific management.

Elton Mayo

1880–1949 · Foundations

Led the Hawthorne Studies at Western Electric; founded the Human Relations movement.

The exam sentence

Output rose whatever the lighting: social attention, group norms and being observed drive performance more than physical conditions.

Hawthorne Studies Hawthorne Effect

Kurt Lewin

1890–1947 · Foundations

Field theory, action research, the three-step change model, and the classic leadership-climate experiments.

The exam sentence

Behaviour is a function of the person and the environment, B = f(P, E); change means unfreeze, change, refreeze.

Field Theory Force Field Analysis Action Research

Measurement

5 theorists

Charles Spearman

1863–1945 · Measurement

Factor analysis and the general factor of intelligence (g); the Spearman–Brown correction for test length.

The exam sentence

Positive correlations among all cognitive tests imply one general ability plus test-specific abilities.

General Mental Ability Spearman-Brown Formula

Lee Cronbach

1916–2001 · Measurement

Cronbach's alpha; construct validity (with Meehl); generalisability theory; aptitude–treatment interaction.

The exam sentence

A test is not valid in the abstract — validity is the evidence for a specific inference from a specific score.

Cronbach's Alpha Construct Validity Internal Consistency

Donald Campbell

1916–1996 · Measurement

Internal and external validity and the threats to each (with Stanley); the multitrait–multimethod matrix (with Fiske).

The exam sentence

Every design buys one kind of validity at the cost of another; name the threat before you name the finding.

Internal Validity External Validity Convergent Validity Discriminant Validity

Frank Schmidt & John Hunter

1944–2021 / 1939–2017 · Measurement

Validity generalisation and psychometric meta-analysis; the landmark 85-year review of selection-method validity.

The exam sentence

Apparent situational specificity is mostly sampling error and unreliability — general mental ability plus a work-sample or structured interview predicts performance almost everywhere.

Validity Generalisation Meta-analysis

Jacob Cohen

1923–1998 · Measurement

Effect sizes (d, f², kappa) and statistical power analysis.

The exam sentence

Significance answers 'is there an effect?'; effect size answers 'does it matter?' — report both.

Effect Size Statistical Power Cohen's Kappa

Selection

5 theorists

John Flanagan

1906–1996 · Selection

The Critical Incident Technique, born out of WWII aircrew selection.

The exam sentence

Collect concrete accounts of unusually effective and ineffective behaviour; those incidents become the job description, the rating scale and the interview.

Critical Incident Technique

Ernest McCormick

1911–1990 · Selection

The Position Analysis Questionnaire — worker-oriented job analysis.

The exam sentence

Describe jobs by the human behaviours they demand, not by the tasks they contain, and jobs across industries become comparable.

Position Analysis Questionnaire Job Analysis

Edwin Ghiselli

1907–1980 · Selection

Systematic reviews of test validity across occupations; the moderator-variable problem.

The exam sentence

Ability tests predict, but how much they predict depends on the job — the question that validity generalisation later reframed.

Hubert Brogden & Lee Cronbach

1919–1998 / 1916–2001 · Selection

Utility analysis — the Brogden–Cronbach–Gleser model that puts selection gains in currency.

The exam sentence

The value of a selection system = validity × selection ratio × the standard deviation of performance in money, minus cost.

Utility Analysis Selection Ratio

Paul Sackett

b. 1949 · Selection

Counterproductive work behaviour, integrity testing, and the 2022 re-estimation of selection-method validities.

The exam sentence

Corrected validity estimates were inflated by range-restriction assumptions; structured interviews and job knowledge now rank at or above general mental ability.

Counterproductive Work Behaviour Integrity Test

Performance

5 theorists

Patricia Cain Smith

1917–2011 · Performance

Behaviourally Anchored Rating Scales (with Kendall) and the Job Descriptive Index.

The exam sentence

Anchor each point of a rating scale to an observed behaviour and raters stop drifting into general impressions.

BARS Job Descriptive Index

John Campbell

b. 1937 · Performance

The eight-factor model of job performance and the declarative-knowledge / procedural-skill / motivation framework.

The exam sentence

Performance is behaviour under the person's control, not results; results are contaminated by things the worker cannot influence.

Task Performance Criterion Deficiency Criterion Contamination

Dennis Organ

b. 1942 · Performance

Named and mapped Organizational Citizenship Behaviour, and tied it to job satisfaction and perceived fairness rather than ability.

The exam sentence

Discretionary behaviour that is not formally rewarded — helping, sportsmanship, civic virtue — is what makes an organisation work; it is largely driven by perceived fairness.

Organizational Citizenship Behaviour Contextual Performance

Edward Thorndike

1874–1949 · Performance

The law of effect; identified the halo error in rating data (1920).

The exam sentence

A single global impression contaminates every specific rating a rater gives — the oldest documented appraisal bias.

Halo Effect Law of Effect

Robert Rosenthal

1933–2024 · Performance

Interpersonal expectancy effects; the Pygmalion effect in the classroom and at work.

The exam sentence

A supervisor's expectation of a subordinate becomes true through the behaviour it produces — expectations are an intervention.

Pygmalion Effect Expectancy Effect Experimenter Bias

Motivation

11 theorists

Abraham Maslow

1908–1970 · Motivation

The hierarchy of needs and self-actualisation.

The exam sentence

Needs are prepotent — a higher need only motivates once the lower one is reasonably satisfied. Intuitive, but weakly supported by data.

Hierarchy of Needs Self-Actualisation

Frederick Herzberg

1923–2000 · Motivation

Two-Factor (Motivator–Hygiene) theory and job enrichment.

The exam sentence

Pay and conditions are hygiene factors — their absence causes dissatisfaction, their presence does not cause satisfaction. Satisfaction comes from achievement, recognition and the work itself.

Two-Factor Theory Hygiene Factors Job Enrichment

Clayton Alderfer

1940–2015 · Motivation

ERG theory — Existence, Relatedness, Growth.

The exam sentence

Maslow's ladder collapsed to three needs that can operate at once, plus a frustration–regression path when a higher need is blocked.

ERG Theory

David McClelland

1917–1998 · Motivation

Need for Achievement, Affiliation and Power; the leadership motive pattern.

The exam sentence

Needs are learned, not innate; high nAch predicts entrepreneurial success while socialised nPow predicts managerial success.

Need for Achievement Need for Power Thematic Apperception Test

Victor Vroom

1932–2023 · Motivation

Expectancy theory; the Vroom–Yetton normative decision model of leadership.

The exam sentence

Motivation = Expectancy × Instrumentality × Valence. Any term at zero zeroes the product — effort must be believed to lead to performance, performance to reward, and the reward must be wanted.

Expectancy Theory Valence Instrumentality

J. Stacy Adams

1925–1984 · Motivation

Equity theory — the first formal account of fairness perception as a motivational force at work.

The exam sentence

People compare their own outcome/input ratio with a referent other; perceived inequity produces tension that is resolved by changing inputs, outcomes, the comparison, or by leaving.

Equity Theory Referent Other

Edwin Locke & Gary Latham

b. 1938 / b. 1945 · Motivation

Goal-setting theory and the high-performance cycle.

The exam sentence

Specific, difficult goals beat 'do your best' — provided the person is committed, has the ability, and receives feedback.

Goal-Setting Theory SMART Goals Goal Commitment

Edward Deci & Richard Ryan

b. 1942 / b. 1953 · Motivation

Self-Determination Theory and the overjustification effect.

The exam sentence

Autonomy, competence and relatedness sustain intrinsic motivation; a controlling extrinsic reward can crowd out interest that was already there.

Self-Determination Theory Intrinsic Motivation Overjustification Effect

Albert Bandura

1925–2021 · Motivation

Social learning theory, self-efficacy, reciprocal determinism, the Bobo doll studies.

The exam sentence

People learn by observing models, and what they attempt depends on self-efficacy — the belief that they can execute the behaviour, which is distinct from the outcome they expect.

Self-Efficacy Social Learning Theory Modelling

B. F. Skinner

1904–1990 · Motivation

Operant conditioning, reinforcement schedules, behaviour modification.

The exam sentence

Behaviour is shaped by its consequences; variable-ratio schedules produce the highest, most persistent response rates.

Operant Conditioning Reinforcement Schedule Shaping

Douglas McGregor

1906–1964 · Motivation

Theory X and Theory Y — the managerial assumptions that quietly design an organisation's control systems.

The exam sentence

A manager's assumptions about whether people avoid work or seek responsibility become self-fulfilling through the systems they build.

Theory X Theory Y

Job design

2 theorists

Richard Hackman & Greg Oldham

1940–2013 / b. 1947 · Job design

The Job Characteristics Model and the Motivating Potential Score.

The exam sentence

Skill variety, task identity and task significance create meaningfulness; autonomy creates responsibility; feedback creates knowledge of results — moderated by growth-need strength.

Job Characteristics Model Motivating Potential Score Autonomy

Amy Wrzesniewski

b. 1972 · Job design

Job crafting and the job / career / calling distinction.

The exam sentence

Workers redesign their own jobs — changing tasks, relationships and how they frame the work — without waiting for management to do it.

Job Crafting Calling Orientation

Wellbeing

3 theorists

Robert Karasek

b. 1948 · Wellbeing

The Job Demand–Control model of work strain.

The exam sentence

Strain comes from high demands combined with low decision latitude; high demands with high control produce active, not damaging, work.

Job Demand-Control Model Decision Latitude

Arnold Bakker & Evangelia Demerouti

b. 1964 / b. 1969 · Wellbeing

The Job Demands–Resources model and work engagement research.

The exam sentence

Two parallel processes: demands drive the health-impairment path to burnout, resources drive the motivational path to engagement — and resources buffer demands.

Job Demands-Resources Model Work Engagement

Christina Maslach

b. 1946 · Wellbeing

The Maslach Burnout Inventory and the three-dimensional model of burnout.

The exam sentence

Burnout is emotional exhaustion, depersonalisation/cynicism and reduced personal accomplishment — a response to chronic job stressors, not a personal weakness.

Burnout Emotional Exhaustion Depersonalisation

Attitudes

3 theorists

Leon Festinger

1919–1989 · Attitudes

Cognitive dissonance theory and social comparison theory.

The exam sentence

Holding two inconsistent cognitions is uncomfortable, and the cheapest fix is usually to change the attitude rather than the behaviour — which is why small commitments change minds.

Cognitive Dissonance Social Comparison

Icek Ajzen & Martin Fishbein

b. 1942 / 1936–2009 · Attitudes

Theory of Reasoned Action and Theory of Planned Behaviour.

The exam sentence

Intention is predicted by attitude, subjective norm and perceived behavioural control — and intention, not attitude, predicts behaviour.

Theory of Planned Behaviour Subjective Norm Behavioural Intention

John Meyer & Natalie Allen

b. 1950 / b. 1958 · Attitudes

The three-component model of organisational commitment.

The exam sentence

Affective (want to), continuance (need to) and normative (ought to) commitment predict very different behaviour — only affective commitment reliably predicts performance.

Affective Commitment Continuance Commitment Normative Commitment

Justice

2 theorists

John Thibaut & Laurens Walker

1917–1986 / 1937–2001 · Justice

Procedural justice — the fair-process effect.

The exam sentence

People accept unfavourable outcomes when they had voice in the process; how a decision is made can matter more than what was decided.

Procedural Justice Voice Effect

Jerald Greenberg

1949–2016 · Justice

Organizational justice as a field; interactional and informational justice; the pay-cut/theft field study.

The exam sentence

Underpayment inequity raised employee theft — unless the cut was explained with respect, which almost eliminated the effect.

Organizational Justice Interactional Justice Distributive Justice

Leadership

7 theorists

Fred Fiedler

1922–2017 · Leadership

The Contingency Model and the Least Preferred Coworker scale.

The exam sentence

Leadership style is fixed; effectiveness depends on situational favourableness — task-motivated leaders win in very favourable or very unfavourable situations, relationship-motivated leaders in the middle.

Contingency Model Least Preferred Coworker

Robert House

1932–2011 · Leadership

Path–Goal theory and the GLOBE cross-cultural leadership project.

The exam sentence

The leader's job is to clear the path to the goal — supplying direction, support, participation or achievement pressure depending on what the follower and task lack.

Path-Goal Theory GLOBE Study

Bernard Bass

1925–2007 · Leadership

Transformational leadership (building on Burns) and the Multifactor Leadership Questionnaire.

The exam sentence

The Four I's — idealised influence, inspirational motivation, intellectual stimulation, individualised consideration — add value beyond transactional exchange.

Transformational Leadership Transactional Leadership Four I's

James MacGregor Burns

1918–2014 · Leadership

Drew the transforming / transactional distinction in political leadership.

The exam sentence

Transforming leaders raise followers to higher motives; transactional leaders trade rewards for compliance.

George Graen

b. 1935 · Leadership

Leader–Member Exchange theory, and the vertical-dyad linkage work it grew out of.

The exam sentence

A leader does not have one style — they have a different relationship with each report, forming in-groups with high trust and latitude and out-groups managed by the contract.

Leader-Member Exchange In-group / Out-group

Paul Hersey & Ken Blanchard

1931–2012 / b. 1939 · Leadership

Situational Leadership — telling, selling, participating, delegating.

The exam sentence

Match directive and supportive behaviour to the follower's readiness. Popular in practice, thin on empirical support.

Situational Leadership

Robert Greenleaf

1904–1990 · Leadership

Servant leadership — leadership framed as stewardship rather than as command or charisma.

The exam sentence

The leader's first instinct is to serve; the test is whether followers grow healthier, wiser and more autonomous.

Servant Leadership

Teams

4 theorists

Bruce Tuckman

1938–2016 · Teams

The forming–storming–norming–performing (–adjourning) model.

The exam sentence

Groups pass through predictable stages; conflict in the storming stage is developmental, not a sign of failure.

Tuckman's Stages Group Development

Irving Janis

1918–1990 · Teams

Groupthink, reconstructed from the Bay of Pigs, Pearl Harbor and other foreign-policy fiascos.

The exam sentence

Cohesive, insulated groups under a directive leader suppress dissent and converge on bad decisions; the fix is a devil's advocate and independent evaluation.

Groupthink Devil's Advocate

Amy Edmondson

b. 1959 · Teams

Psychological safety, team learning, and the hospital studies that turned error reporting on its head.

The exam sentence

Better teams reported more errors, not fewer — they felt safe enough to speak up. Psychological safety is the belief the team will not punish candour.

Psychological Safety Team Learning

Max Ringelmann

1861–1931 · Teams

The Ringelmann effect — the origin of social loafing research.

The exam sentence

Per-person effort falls as group size rises, from both coordination loss and motivation loss.

Social Loafing Ringelmann Effect

Culture

2 theorists

Edgar Schein

1928–2023 · Culture

The three-level model of organisational culture; process consultation; the career anchors.

The exam sentence

Culture is artefacts, espoused values and — the level that actually governs behaviour — basic underlying assumptions nobody debates any more.

Organisational Culture Artefacts Basic Assumptions Career Anchors

Geert Hofstede

1928–2020 · Culture

National culture dimensions from the IBM data: power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, indulgence.

The exam sentence

Management theory is culture-bound; a practice that motivates in a low power-distance country can read as weakness in a high one.

Power Distance Individualism-Collectivism Uncertainty Avoidance

Change

1 theorist

John Kotter

b. 1947 · Change

The eight-step model of leading change, and the leadership-versus-management distinction behind it.

The exam sentence

Change fails when urgency is not established and short-term wins are not produced — the guiding coalition matters more than the plan.

Kotter's 8 Steps Guiding Coalition

Personality

8 theorists

Paul Costa & Robert McCrae

b. 1942 / b. 1949 · Personality

The Five-Factor Model and the NEO-PI-R, plus the cross-cultural evidence that the five factors replicate.

The exam sentence

Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism — conscientiousness is the broadest valid personality predictor of job performance.

Big Five Conscientiousness Neuroticism

Murray Barrick & Michael Mount

b. 1958 / b. 1952 · Personality

The meta-analysis that established the Big Five in selection.

The exam sentence

Conscientiousness predicts performance across every occupational group studied; the other four predict only in specific jobs.

Raymond Cattell

1905–1998 · Personality

16PF; fluid versus crystallised intelligence.

The exam sentence

Fluid intelligence is reasoning with novel problems and declines with age; crystallised intelligence is accumulated knowledge and does not.

Fluid Intelligence Crystallised Intelligence 16PF

Howard Gardner

b. 1943 · Personality

The theory of multiple intelligences, and a sustained challenge to a single g-loaded view of ability.

The exam sentence

Intelligence is plural — linguistic, logical-mathematical, spatial and more. Influential in education, contested in psychometrics.

Multiple Intelligences

Peter Salovey & John Mayer

b. 1958 / b. 1953 · Personality

Defined emotional intelligence as an ability; the MSCEIT.

The exam sentence

EI is the ability to perceive, use, understand and manage emotion — measurable with right answers, unlike the mixed trait models.

Emotional Intelligence Ability EI

Daniel Goleman

b. 1946 · Personality

Popularised emotional intelligence as a mixed competency model.

The exam sentence

Self-awareness, self-regulation, motivation, empathy and social skill — commercially dominant, criticised for overlapping the Big Five.

Mixed Model EI

Julian Rotter

1916–2014 · Personality

Locus of control and social learning theory.

The exam sentence

Internals believe outcomes follow their own actions; externals credit luck, fate or powerful others — internals cope better with job stress.

Locus of Control

Carol Dweck

b. 1946 · Personality

Implicit theories of ability — fixed versus growth mindset.

The exam sentence

Believing ability is malleable changes the response to failure from withdrawal to effort; praise the process, not the trait.

Growth Mindset Fixed Mindset

Decisions

4 theorists

Daniel Kahneman & Amos Tversky

1934–2024 / 1937–1996 · Decisions

Heuristics and biases; Prospect Theory; framing; System 1 / System 2.

The exam sentence

Losses loom roughly twice as large as equivalent gains, and choices depend on how options are framed relative to a reference point — not on absolute utility.

Prospect Theory Loss Aversion Anchoring Availability Heuristic Framing Effect

Herbert Simon

1916–2001 · Decisions

Bounded rationality, satisficing and administrative behaviour — a Nobel for how organisations really decide.

The exam sentence

Real decision makers lack the information, time and computing power to optimise, so they search until an option is good enough.

Bounded Rationality Satisficing

Richard Thaler

b. 1945 · Decisions

Mental accounting, the endowment effect, nudge and choice architecture.

The exam sentence

Small changes to how a choice is presented — especially the default — change behaviour without restricting freedom.

Nudge Mental Accounting Endowment Effect Choice Architecture

Barry Schwartz

b. 1946 · Decisions

The paradox of choice; maximisers versus satisficers.

The exam sentence

Beyond a point, more options reduce satisfaction and increase regret — maximisers suffer most.

Paradox of Choice Choice Overload

Persuasion

2 theorists

Robert Cialdini

b. 1945 · Persuasion

The six (later seven) principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, scarcity, unity.

The exam sentence

Compliance runs on fixed-action patterns — shortcuts that usually serve us well and can therefore be triggered deliberately.

Reciprocity Social Proof Scarcity Commitment and Consistency

Richard Petty & John Cacioppo

b. 1951 / 1951–2018 · Persuasion

The Elaboration Likelihood Model — the dual-route account of how attitudes actually change.

The exam sentence

Central-route persuasion needs motivation and ability and produces durable attitudes; peripheral-route persuasion uses cues and fades fast.

Elaboration Likelihood Model Central Route Peripheral Route

Social

3 theorists

Solomon Asch

1907–1996 · Social

The conformity line-judgment studies and impression formation.

The exam sentence

A unanimous majority produces conformity even against the evidence of one's own eyes — and a single dissenter collapses the effect.

Conformity Primacy Effect

Stanley Milgram

1933–1984 · Social

The obedience-to-authority experiments, the small-world studies, and the ethics debate they triggered.

The exam sentence

Ordinary people administer harm when an authority accepts responsibility — situational pressure outweighs disposition. Also the founding case for modern research ethics.

Obedience Agentic State

Henri Tajfel & John Turner

1919–1982 / 1947–2011 · Social

Social Identity Theory and the minimal-group paradigm.

The exam sentence

Merely being categorised into a group produces in-group favouritism, because group membership feeds self-esteem — the root of most intergroup bias at work.

Social Identity Theory In-group Bias Minimal Group Paradigm

Consumer

5 theorists

Philip Kotler

b. 1931 · Consumer

Modern marketing management; the marketing mix; social marketing.

The exam sentence

Marketing is meeting needs profitably — segmentation, targeting and positioning come before any of the four Ps.

Marketing Mix Segmentation Positioning

Al Ries & Jack Trout

1926–2022 / 1935–2017 · Consumer

Positioning — the battle for the mind — and the marketing-warfare strategy books that followed it.

The exam sentence

Positioning is not what you do to the product; it is what you do to the mind of the prospect — you win by owning a word, not by being better.

Positioning Category Ladder

Everett Rogers

1931–2004 · Consumer

Diffusion of Innovations — the adopter categories and the attributes that decide how fast an idea spreads.

The exam sentence

Adoption spreads through innovators, early adopters, early and late majority and laggards, governed by relative advantage, compatibility, complexity, trialability and observability.

Diffusion of Innovations Early Adopters Relative Advantage

Jack Brehm

1928–2009 · Consumer

Psychological reactance; the free-choice paradigm behind post-purchase dissonance.

The exam sentence

Threaten a freedom and people want the restricted option more; and after a hard choice buyers upgrade their opinion of what they picked.

Post-Purchase Dissonance Reactance

Ernest Dichter

1907–1991 · Consumer

Motivation research — the depth-interview tradition in advertising.

The exam sentence

Purchases satisfy unstated emotional motives; ask why people really buy rather than what they say they want.

Motivation Research Depth Interview

UX

5 theorists

Donald Norman

b. 1935 · UX

The Design of Everyday Things — affordances, signifiers, mapping, feedback, the gulfs of execution and evaluation.

The exam sentence

When a door has to be labelled PUSH, the design failed — blame the artefact, not the user.

Affordance Signifier Natural Mapping Gulf of Execution

Jakob Nielsen

b. 1957 · UX

Ten usability heuristics; discount usability testing.

The exam sentence

Five users find roughly 85% of usability problems — test early and often rather than perfectly and once.

Usability Heuristics Heuristic Evaluation

George A. Miller

1920–2012 · UX

The magical number seven, plus or minus two; chunking.

The exam sentence

Short-term capacity is a handful of chunks, not of items — reorganising information beats shortening it.

Working Memory Chunking

Paul Fitts

1912–1965 · UX

Fitts's Law and the cockpit-error studies that founded human factors.

The exam sentence

Time to hit a target rises with distance and falls with target size — the reason primary buttons are big and close.

Fitts's Law

John Sweller

b. 1946 · UX

Cognitive Load Theory, the worked-example effect, and the expertise-reversal effect in instructional design.

The exam sentence

Instructional design should cut extraneous load so working memory can spend itself on the material that matters.

Cognitive Load Extraneous Load Germane Load

Learning

1 theorist

Hermann Ebbinghaus

1850–1909 · Learning

The forgetting curve, the spacing effect and the serial-position effect.

The exam sentence

Most of what is learned is lost within days unless it is reviewed at expanding intervals — the basis of every spaced-repetition system.

Forgetting Curve Spacing Effect Serial Position Effect

Training

2 theorists

Donald Kirkpatrick

1924–2014 · Training

The four-level model of training evaluation.

The exam sentence

Reaction, learning, behaviour, results — most organisations stop at level one, which measures enjoyment, not transfer.

Kirkpatrick Model Transfer of Training

Timothy Baldwin & J. Kevin Ford

b. 1957 / b. 1955 · Training

The transfer of training model — the framework that reframed training failure as an environment problem.

The exam sentence

Transfer depends on trainee characteristics, training design and — most neglected — a work environment that gives the chance to use the skill.

Transfer of Training Transfer Climate

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