Abraham Maslow
1908–1970 · Motivation
The hierarchy of needs and self-actualisation.
The exam sentence
Needs are prepotent — a higher need only motivates once the lower one is reasonably satisfied. Intuitive, but weakly supported by data.
Hierarchy of Needs
Self-Actualisation
Frederick Herzberg
1923–2000 · Motivation
Two-Factor (Motivator–Hygiene) theory and job enrichment.
The exam sentence
Pay and conditions are hygiene factors — their absence causes dissatisfaction, their presence does not cause satisfaction. Satisfaction comes from achievement, recognition and the work itself.
Two-Factor Theory
Hygiene Factors
Job Enrichment
Clayton Alderfer
1940–2015 · Motivation
ERG theory — Existence, Relatedness, Growth.
The exam sentence
Maslow's ladder collapsed to three needs that can operate at once, plus a frustration–regression path when a higher need is blocked.
ERG Theory
David McClelland
1917–1998 · Motivation
Need for Achievement, Affiliation and Power; the leadership motive pattern.
The exam sentence
Needs are learned, not innate; high nAch predicts entrepreneurial success while socialised nPow predicts managerial success.
Need for Achievement
Need for Power
Thematic Apperception Test
Victor Vroom
1932–2023 · Motivation
Expectancy theory; the Vroom–Yetton normative decision model of leadership.
The exam sentence
Motivation = Expectancy × Instrumentality × Valence. Any term at zero zeroes the product — effort must be believed to lead to performance, performance to reward, and the reward must be wanted.
Expectancy Theory
Valence
Instrumentality
J. Stacy Adams
1925–1984 · Motivation
Equity theory — the first formal account of fairness perception as a motivational force at work.
The exam sentence
People compare their own outcome/input ratio with a referent other; perceived inequity produces tension that is resolved by changing inputs, outcomes, the comparison, or by leaving.
Equity Theory
Referent Other
Edwin Locke & Gary Latham
b. 1938 / b. 1945 · Motivation
Goal-setting theory and the high-performance cycle.
The exam sentence
Specific, difficult goals beat 'do your best' — provided the person is committed, has the ability, and receives feedback.
Goal-Setting Theory
SMART Goals
Goal Commitment
Edward Deci & Richard Ryan
b. 1942 / b. 1953 · Motivation
Self-Determination Theory and the overjustification effect.
The exam sentence
Autonomy, competence and relatedness sustain intrinsic motivation; a controlling extrinsic reward can crowd out interest that was already there.
Self-Determination Theory
Intrinsic Motivation
Overjustification Effect
Albert Bandura
1925–2021 · Motivation
Social learning theory, self-efficacy, reciprocal determinism, the Bobo doll studies.
The exam sentence
People learn by observing models, and what they attempt depends on self-efficacy — the belief that they can execute the behaviour, which is distinct from the outcome they expect.
Self-Efficacy
Social Learning Theory
Modelling
B. F. Skinner
1904–1990 · Motivation
Operant conditioning, reinforcement schedules, behaviour modification.
The exam sentence
Behaviour is shaped by its consequences; variable-ratio schedules produce the highest, most persistent response rates.
Operant Conditioning
Reinforcement Schedule
Shaping
Douglas McGregor
1906–1964 · Motivation
Theory X and Theory Y — the managerial assumptions that quietly design an organisation's control systems.
The exam sentence
A manager's assumptions about whether people avoid work or seek responsibility become self-fulfilling through the systems they build.
Theory X
Theory Y