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52blog posts

48brand psychology audits

166portfolio projects

140digital products

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Blog Posts 52

Brand Psychology Audits 48

Uber Psychology Audit — The Surge, the Rating and the Machine That Manages Millions
Instagram Psychology Audit — The Three-Billion-User Comparison Machine
Samsung Psychology Audit — The Three-Star Empire of Reinvention
Amazon Psychology Audit — The $638 Billion Habit Machine
Zara Psychology Audit — The Scarcity Machine of Fast Fashion
Disney Psychology Audit — The $94.4 Billion Dream Machine
LEGO Psychology Audit — The DKK 74.3 Billion Brick That Rebuilt Itself
Apple Psychology Audit — The $416 Billion Machine of Desire
Coca-Cola Psychology Audit — The Contour Bottle, the Santa Suit and 140 Years of Red
Liquid Death Psychology Audit — Murder Your Thirst: The Psychology of Water in a Beer Can
easypaisa Psychology Audit — The Wallet That Became Pakistan’s First Digital Bank
Duolingo Psychology Audit — The Owl, the Streak and the Price of Guilt
Temu Psychology Audit — Shop Like a Billionaire, Play Like a Gambler
IKEA Psychology Audit — The Maze, the Meatballs and the Furniture You Love Because You Built It
Tapal Psychology Audit — How a Jodia Bazaar Tea Shop Became the Taste of Pakistan’s Chai
Costco Psychology Audit — How a $1.50 Hot Dog and a $65 Card Built the Most Loyal Customers in Retail
Starbucks Psychology Audit — How “Back to Starbucks” Tried to Buy Back the Third Place With a Sharpie
Nvidia Psychology Audit — How a Component Nobody Sees Became a Cult Consumer Brand
Khaadi Psychology Audit — How a Handloom Shop Built Pakistan’s Most Powerful Sale Frenzy
Anthropic & Claude Psychology Audit — How “Safety First” Became the Most Profitable Positioning in AI
Meezan Bank Psychology Audit — How Faith, Not Marketing, Made Pakistan’s Most Profitable Bank
7 Brew Psychology Audit — How a Drive-Thru Coffee Stand From Arkansas Grew 744% and Started Beating Starbucks at Its Own Game
Johnson & Johnson Psychology Audit — How the World’s Most Trusted Brand Built an Empire on a Baby’s Smell, and How It Lost It
Red Bull Psychology Audit — How an Undrinkable Syrup Became the World’s Most Brilliant Identity Machine
Tesla Psychology Audit — How One Man’s Personality Became a $800 Billion Brand (And Why That’s Now the Biggest Risk in Business)
McDonald’s Psychology Audit — How a Toy in a Box Built the Most Powerful Behavioral Machine on Earth
Shein Psychology Audit — How a $3 Top Built the Most Addictive Shopping Machine Ever Made (And Why It’s Now Breaking)
Qatar Airways Brand Psychology Audit — The Science of Precision Luxury and Privacy
Emirates Brand Psychology Audit — How an Airline Engineered the Ultimate Lifestyle Brand
Rhode Brand Psychology Audit — How Hailey Bieber Built a Minimalist Skincare Empire on Scarcity and “Masstige”
Labubu & Pop Mart Brand Psychology Audit — The $15 Billion “Blind Box” Empire Built on Gambling Psychology and Cuteness
BYD Brand Psychology Audit — How a $3,500 Battery Startup Became the World’s Largest Electric Vehicle Company and Dethroned Tesla
Grand Theft Auto Psychology Audit — Why GTA VI Took 13 Years & Cost $2 Billion
Nike Brand Psychology Audit — How “Just Do It” Became the World’s Most Powerful Psychological Trigger in Sports Marketing
Psychology Behind Saudi Aramco’s Global Dominance
Nestlé Brand Psychology Audit — How the World’s Largest Food Corporation Engineers Consumer Behavior Through Trust, Habit & Emotional Anchoring
Ufone Brand Psychology Audit — How Pakistan’s “Tum Hi Tou Ho” Network Wins Hearts Through Humor & Emotional Bonding
Spotify Brand Psychology Audit: How the Algorithm Knows You Better Than You Know Yourself
The Psychology Behind Artistic Milliners’ 77-Year Denim Empire — A Complete Brand Audit
Reliance Jio Brand Psychology Audit: 26 Hidden Principles Behind India’s $22 Billion Telecom Revolution
HBL Brand Psychology Audit: How Pakistan’s Oldest Bank Built 80 Years of Unbreakable Trust — 25 Hidden Psychology Principles Exposed
The Psychology Behind Careem’s $3.1 Billion Empire — 60+ Consumer Behavior Secrets Exposed
Jazz Brand Psychology Audit — How Jazz Uses Mobile Marketing Psychology to Drive 75M+ Subscribers
Foodpanda Psychology Audit — How Foodpanda Uses UX Psychology to Drive Orders
The Dopamine Design Strategy of TikTok
The Consumer Psychology Behind Daraz’s E-commerce Success
Why Gen-Z Loves Zero Lifestyle: A Consumer Behaviour Audit
The Psychology Behind Netflix’s Success

Portfolio Projects 166

Digital Products 140

Case Studies 1

World Natural Disasters: a live disaster map built on official data, plus an Android app

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