Mobile first, genuinely
The overwhelming majority of traffic here is a phone on a patchy connection. That is the primary case, not a section at the end of the report.
Based in Karachi
CRO Consultant in Pakistan
Pakistan has more than fifty thousand people selling SEO and almost nobody selling the thing that happens after the visitor arrives. I am an Industrial and Organizational Psychologist in Karachi who also builds the sites, and conversion is the part of this work that is actually psychology.
- Karachi based
- Works worldwide
- MSc Psychology
- PKR or USD
- Urdu or English
KarachiBased in
14Measured checks
MScI/O Psychology
PKROr USD, your choice
For businesses here
Built for how business actually works in Pakistan
Cash on delivery changes everything
COD moves where doubt appears and what reassurance has to do. Advice written for a card-first market quietly assumes it away.
Urdu, English, and the mix
Most local sites are read by people who move between both. Reading level and sentence length matter more here, not less.
WhatsApp is the contact form
Pretending otherwise loses enquiries. It also changes what belongs on the page and what belongs in the first reply.
Speed on a slow connection
Not a score out of a hundred. The gap between the tap and the first thing a person can actually see.
Trust without a big brand behind you
A small business here has to establish it is real before anything else can happen, and the ways that work are specific.
The local picture
Why this is not another SEO package
There are, by published estimates, over fifty thousand SEO freelancers in Pakistan, more than five hundred registered agencies, and something like seventy-five thousand people working in the sector. If you search for an SEO expert in Karachi or Lahore, the first page you get is Upwork, Fiverr and directory listicles.
That is a genuinely well-supplied market, and if traffic is what you need you should hire from it. You will get a good price.
What almost nobody in that market sells is the other half: why the people who already arrive do not buy. That is not an SEO question, and it is not answered by more traffic. It is a question about what your page does to a person, which is a psychology question with a literature behind it.
What is different about doing this here
Most conversion advice online is written for a US or UK business: card payment, desktop-heavy traffic, an audience that has bought online for twenty years. Applied unchanged to a Pakistani site it produces confident recommendations about the wrong things.
Cash on delivery moves the moment of doubt
In a card-first market the anxiety peaks at the payment field. With COD it moves earlier and changes shape: the worry is not about the money, it is about whether the thing that arrives will be the thing in the photograph, and whether anybody will answer the phone if it is not. Reassurance has to be in a different place and say a different thing.
WhatsApp is not a fallback, it is the main channel
A page that offers only a form is asking people to use their second-choice method. The number should be there, it should be tappable, and what happens in the first reply matters as much as the page.
The connection is the constraint, not the screen
A page that is fine on office wifi and takes eleven seconds on a weak mobile signal is not a fast page. What matters is when the visitor first sees something they can read.
Who this is for
- Local e-commerce with steady traffic and flat sales
- Service businesses whose enquiries dried up without the traffic changing
- Anyone about to spend on ads who has not checked whether the page can hold the visitors
- Businesses that have already bought SEO twice and are still not selling more
Payment and how it works
Bank transfer in PKR, or Stripe and PayPal in USD — whichever is simpler for you. Fixed prices, stated before the work starts. Meetings in Urdu or English. Most of the work is remote; in Karachi, in person is possible when it genuinely helps.
The same fixed prices apply as elsewhere on this site, and there is no separate local rate card — the work is the same work.
What the first conversation is like
Thirty minutes, no charge, and no pitch. I look at what you have and tell you where I think the money is going, which is sometimes not the thing you called about. If the answer is that you do not need this, that is what you will hear. It is a better outcome for both of us than three months of work aimed at the wrong problem.
Bring whatever you have: the site, your analytics if you use them, and a rough sense of how many enquiries or orders come in during a normal week. That last number matters more than it sounds, because it decides whether anything can be tested or whether we are reasoning from mechanics alone.
If your traffic is small, say so early
Under a few hundred visitors a month there is not enough signal to test anything, and a consultant who runs tests at that volume and reports results is reading noise. The work is still worth doing. It is simply done by measuring mechanics rather than by experiment, and it should be described and priced honestly as that.
Run the free tool on your own site first. If it finds nothing, you have saved yourself a fee.
Run the free audit toolPricing
Fixed prices
Stated up front, PKR or USD. No hourly billing.
Single page
$249 /one page
One page, measured and written up
- Fourteen checks with numbers
- Mobile treated as the primary case
- Findings ordered by what each costs you
- Written report in English
- 3 working days
Full site
$749 /up to 8 pages
The site and the journey through it
- Eight pages fully audited
- Checkout or enquiry path, step by step
- COD and WhatsApp flows examined properly
- 45-minute call in Urdu or English
- 10 working days
Audit and fix
$1,499 /project
I write the fixes as well
- Everything in the full site audit
- Top findings implemented in your code
- WordPress, Shopify or custom
- 30 days of follow-up questions
FAQs
Local Questions
Why should I hire a psychologist instead of an SEO agency?
If you need more traffic, hire the agency — that market is huge and competitive and you will get a good price. Hire me when the traffic is already arriving and not converting, because that is a different question and it is the one I am qualified to answer.
Do you work with businesses outside Pakistan?
Yes, most of the work is international. This page exists because advice written for a card-first, desktop-heavy market gets applied here unchanged and produces confident recommendations about the wrong things.
Can I pay in rupees?
Yes. Bank transfer in PKR, or Stripe and PayPal in USD, whichever suits you.
Can we meet in person?
In Karachi, yes, when it actually helps. Most of the work is reading and writing, so most of it happens remotely either way.
Is there a cheaper option?
The audit tool on this site is free and runs the same fourteen checks on any page, as many times as you like. Twenty-six written guides are also available in the shop from $19 if you would rather do the work yourself.
Do you do ads, or social media management?
No. Both are well served locally and neither is what I am qualified in. I would rather send you somewhere good than take work I am not the right person for.
Your traffic is probably not the problem
If people are arriving and not buying, the answer is on the page. Let us find out where.