Fourteen checks on every page
Measured, not judged. Each returns a number and each number has a stated cost to the person reading the page.
Fixed-price audit
Website Conversion Audit
A written diagnosis of what your site is doing to the people who arrive on it, ordered by what each problem costs you. Fixed price, fixed scope, delivered in ten working days, and written to be handed straight to whoever has to act on it.
- Price stated up front
- Fixed timeline
- Written, not a call
- MSc Psychology
- 47 audits published
14Checks per page
8Pages covered
10Working days
$749Fixed price
What is inside
What the audit actually covers
The journey, not just the pages
Landing to checkout, step by step. Most losses happen between pages, which is exactly where page-by-page tools cannot look.
Forms and checkout, field by field
Every field priced by what it costs you, the four moments of doubt, and the account nobody asked to create.
Mobile as the main case
Treated as the primary experience rather than a section at the end, because for most sites that is what it is.
Findings ordered by cost
Not by how easy they are to fix. Three items at the top of that list is a plan; twenty unordered items is a document nobody reads.
How to say it in a meeting
A correct finding delivered badly changes nothing, so each one comes with a sentence that works in front of a client or a board.
Scope and honesty
Exactly what you get, and what you do not
The deliverable
A written report. Not a call, not a dashboard login, not a slide deck that makes sense only while I am talking over it. Something you can forward to your developer, your agency or your co-founder, and that still makes sense when I am not in the room.
- A score and a summary that fits on one page
- “What to fix first” — the top three, with reasons
- Every check, in full, with the number it found
- What each failure costs the person reading the page
- How to fix it, specifically enough to act on
- The wording to use when you explain it to somebody else
Plus a 45-minute call once you have read it, which is the right order round. A call before the report is a sales meeting; a call afterwards is a working session about a document you have already had time to disagree with.
What it costs, and why it is a fixed price
$749 for up to eight pages. CRO consultants generally bill $100 to $300 an hour and senior ones more, which means the honest answer to “how much will this cost” is usually a shrug. A fixed price means you can decide whether it is worth it before you start, and it means I have no reason to make the work take longer.
A single page is $249 and takes three working days. If your site is larger than eight pages, the answer is usually that eight is enough: the same problems repeat, and finding them twelve times costs you money without telling you anything new.
What this audit cannot tell you
Whether your offer is any good
This measures mechanics. A perfectly audited page selling something nobody wants will still not sell it, and no audit of the page can discover that. If I think that is your actual problem I will say so, and it will probably be the most useful sentence in the report.
Whether your traffic is the right traffic
A page converting badly because it is being sent the wrong visitors will fail checks that are not the reason. The report flags where that looks likely and tells you what to look at in your analytics.
What will happen to your conversion rate
No number is promised. Anybody promising one before seeing your site is selling confidence rather than analysis.
The free version, and why it exists
The audit tool on this site runs all fourteen checks against any public page, in about thirty seconds, for nothing. No email, no account, no limit worth mentioning. It produces a shareable report you can hand to a client.
It is not a teaser. Nothing is held back from it and it is genuinely the same fourteen checks. What it cannot do is the part that is not automatable: the journey between pages, the forms, the ordering by cost, and the writing up. If the free tool answers your question, you have your answer and you should keep your money.
Who this is for
| Situation | Worth buying? |
|---|---|
| Traffic is steady, sales are flat | Yes — this is the exact case |
| About to redesign, want to avoid repeating mistakes | Yes, and do it before the redesign |
| Agency says everything is fine and it is not | Yes — an outside read is the point |
| Under 500 visitors a month | Not yet. Spend the money on finding out if anybody wants it |
| Want somebody to run ads | No. That is not what I do |
| Want a guaranteed percentage lift | No, and be careful who sells you one |
The first pass is free and it is the same fourteen checks. Run it before you decide whether to buy anything.
Run the free audit toolPricing
Audit options
Everything fixed in advance: the scope, the price and the delivery date.
Single page
$249 /one page
One page, done properly
- All fourteen checks with numbers
- Five-second, squint and link-text tests
- Findings ordered by cost to the reader
- Written report, yours to forward
- 3 working days
Full site
$749 /up to 8 pages
The pages and the path between them
- Everything in the single page audit, x8
- The journey from landing to checkout
- Forms and checkout, field by field
- Mobile treated as the main case
- 45-minute walkthrough call
- 10 working days
Audit and fix
$1,499 /project
Diagnosis and the repair
- Everything in the full site audit
- The top findings implemented in your code
- Before-and-after measurement
- 30 days of follow-up questions
FAQs
Audit Questions
How is this different from the free tool?
The free tool runs the same fourteen checks and gives you the same numbers. The paid audit adds everything that cannot be automated: the journey between pages, forms and checkout, the ordering by cost, worked recommendations, and a report written to be forwarded. If the free tool answers your question, keep your money.
Eight pages does not sound like my whole site.
It usually is enough. The same problems repeat across a site, and paying to find the same three failures twelve times tells you nothing new. We choose the eight that matter: the pages traffic lands on and the pages money passes through.
Do you need access to my analytics?
It helps and it is not required. With analytics I can tell you where people actually leave; without it I can still tell you what the pages are doing. Read-only access is enough and I will never ask for admin.
What if you find nothing wrong?
That happens, and it is a real result: it means the mechanics are not your problem and the answer is in the offer, the pricing or the traffic. The report will say that plainly rather than manufacture findings to justify the invoice.
Can I show the report to my agency?
Yes, and it is written for exactly that. Each finding comes with wording that works in a meeting, because a correct finding delivered badly changes nothing.
Do you sign an NDA?
Yes, happily, before you send anything. Nothing from a client audit appears in the published work — the forty-seven audits on this site are all of public brands, from public pages, with no client involved.
Find out what is actually costing you
Fixed price, fixed scope, ten working days, and a report you can hand to anyone.