What is this page for?
Named before anything else, because a page trying to do three things does none of them and every later judgement depends on the answer.
Single page
Landing Page Audit
Somebody looks at a landing page, decides the headline is weak, and writes eleven paragraphs about the headline. The headline may well be weak. It is rarely what is costing the conversion — and those eleven paragraphs have now made it the client's priority.
- Price up front
- 3 days
- Written report
- MSc Psychology
- No dark patterns
14Measured checks
3Working days
$249Fixed price
1Page, done properly
The method
6 questions, in a fixed order
The five-second test
Run with rules that make the result mean something. Most people run it wrong and learn nothing.
The squint test
Blur the page until only shape and weight survive. What is still prominent is what the visitor sees first, and it is regularly the wrong thing.
The link-text test
Read the links with everything else hidden. Eleven links saying “read more” tell a scanner nothing at all.
How many decisions?
Counted, not estimated. Every option is a cost paid by somebody who has not yet decided to trust you.
Where does doubt arrive?
Reassurance placed after the moment of doubt has passed is decoration.
How it is done
Why the order matters
A teardown that starts with an opinion finds evidence for that opinion. That is not a character flaw, it is how everybody reads: you notice the thing you already had a view about, and then the page reorganises itself around it. The only reliable defence is to delay the opinion until the page has been made to say something measurable.
So the six questions above are asked in that order, every time, on every page. The order is the method. Asking “what is this page for” after you have already decided the headline is weak produces an answer shaped by the headline.
What comes back
- The page's score, and the number each of the fourteen checks found
- What to fix first: the top three, with the reason for the ranking
- Every finding written so somebody else can act on it without you
- The three tests above, run and reported, not just described
- A sentence per finding that works when you say it out loud in a meeting
It arrives as a document, not a call. A call before you have read anything is a sales meeting; a call afterwards is a working session about something you have already had the chance to disagree with.
What usually turns out to be wrong
In roughly this order of frequency, across the pages I have looked at:
| What | Why it survives |
|---|---|
| The page is doing more than one job | Every stakeholder got their paragraph, and none of them was told no |
| The next step is not obvious in five seconds | The person who built it knows where the button is |
| Contrast too low to read outdoors | The designer knew what the text said, so could read it at any contrast |
| The form asks for things nobody needs | Somebody once said it would be useful to have, and nobody has removed it since |
| Reassurance is on the page but in the wrong place | It was added as a section rather than at the moment of doubt |
| Everything is above the fold | A rule from 2004 that has outlived the screens it was about |
What it is not
Not a promise about traffic
A page converting badly because it is being sent the wrong visitors will fail checks that are not the reason. If that looks like your situation, the report says so and tells you what to look at first — which is usually more useful than the rest of the document.
Not a redesign
This tells you what the page is doing and what it costs. If you want the fixes written as well, that is the Audit and fix engagement, and it is usually better to know what is wrong before commissioning anybody to change it.
Try it before you buy it
The free tool on this site runs all fourteen checks against any public page in about thirty seconds, with no email and no account, and gives you a shareable report. If that answers your question, you have your answer. What it cannot do is the three human tests, the ordering, and the writing up.
Do these three things before you commission anything
All of them are free, none takes more than ten minutes, and any one of them may save you the fee entirely.
- Run the free tool on the page. Fourteen checks, thirty seconds, no email. If it comes back clean, the mechanics are not your problem and an audit will tell you the same thing more expensively.
- Show the page to somebody who has never seen it, for five seconds. Then ask them what the page was for. If they cannot say, you have your finding already and it did not cost anything.
- Look at where people actually leave. If they are going before the page has finished loading, the problem is speed and nothing written on the page will fix it.
I would rather you did those first and decided you did not need me than pay for a document that tells you what ten minutes would have told you.
Run the same fourteen checks on your landing page right now, free, and see what they say before you decide anything.
Run the free audit toolPricing
Landing page audit
One price, one page, three working days.
Landing page audit
$249 /one page
One page, measured and written up
- All fourteen checks with the numbers they found
- Five-second, squint and link-text tests
- Findings ordered by cost to the reader
- Wording for the meeting where you present it
- Written report, yours to forward
- 3 working days
Two pages compared
$399 /two pages
When you cannot decide between them
- Both pages audited in full
- A direct comparison on the dimensions that matter
- A recommendation, with the reasoning
- 5 working days
Audit and fix
$749 /one page
Diagnosis and the repair
- The full audit
- The top findings implemented in your code
- Before-and-after measurement
- 30 days of follow-up questions
FAQs
Landing page Questions
How is this different from a free landing page review?
A free review is somebody's opinion delivered quickly. This produces numbers first and opinions second, in a fixed order designed to stop the reviewer finding evidence for whatever they noticed in the first ten seconds.
Can you review a page that is behind a login?
Yes, with a test account. The automated checks need a public URL, so those run against whatever is public and the rest is done by hand.
What if my page is fine?
Then the report says so and tells you where to look instead — usually the offer, the price, or the traffic. That is a real answer and it saves you from redesigning something that was never the problem.
Do you rewrite the copy?
Not in the audit. It tells you what the copy is doing and where it fails. Rewriting is separate work and it is better commissioned once you know what the page is actually supposed to do.
Three days really?
Yes, for a single page. It is a bounded piece of work and stretching it would not improve it.
One page, three days, a fixed price
Find out what your landing page is doing to the people who arrive on it.