I am a Certified Industrial-Organizational (I/O) Psychologist with an MSc, and I design digital products for the human brain. Stop guessing why users bounce: apply cognitive psychology to your SaaS or e-commerce conversion rates.
How behavioural science is applied to turn struggling interfaces into pages people can decide on.
Working memory is limited, and cluttered pages overwhelm it (Hick's Law). I audit your interface to remove cognitive friction, streamline decision pathways and reduce the mental effort needed to convert.
Users don't read; they scan. Layouts are arranged with the F-pattern, the Z-pattern and the Von Restorff effect so attention lands where your high-value calls to action live.
Cialdini's principles of influence (scarcity, social proof, authority, reciprocity) built into the product honestly, to motivate action without dark patterns.
As an I/O psychologist I rely on quantitative and qualitative measurement rather than guesses: from the statistical significance of A/B tests to psychometric user surveys, every design change is backed by data.
The title covers two different jobs that are usually done by two different people. A UX designer decides what an interface should look like and how it should behave. An Industrial Psychologist measures what it does to the person using it, and states what that costs. I hold an MSc in Industrial and Organizational Psychology and I write the code as well, which is why every finding here arrives with a number attached rather than a preference.
They are not a hundred-item checklist, because a hundred-item checklist is a way of avoiding the decision about what matters. Each of these fourteen can be measured rather than argued about, and each has a cost to the reader that fits in one sentence:
You can run all fourteen yourself, right now, on any public address, for nothing and without leaving an email. Nothing is held back from the free version.
Remote, worldwide. There are dedicated pages for the United Kingdom, the United States and Europe, because the markets genuinely differ — a European business now has legal obligations that an American one does not, and advice written for one market applied unchanged to another produces confident recommendations about the wrong things.
No dark patterns. Not as a pose, but because several of them are now actively enforced against in the EU under the Digital Services Act, with penalties reaching 6% of global turnover. Fake scarcity, confirmshaming, pre-ticked consent and subscriptions that take four screens to leave convert within the quarter and cost more than they earn over any longer period.
And no promise about your conversion rate. These checks measure the mechanics of a page. A perfectly audited page selling something nobody wants will still not sell it, and anybody promising a percentage before seeing your offer is selling confidence rather than analysis.
Answers to common considerations from international B2B and enterprise clients.
A standard UI/UX designer focuses primarily on aesthetics and basic usability principles. As an I/O Psychologist, I apply human behavioral science, cognitive load theory and decision-making heuristics to how people use the page. We don't just make it look pretty; we design for the human brain.
Yes. I work remotely with clients in other countries, using asynchronous communication (Slack, Loom, Notion) and scheduling meetings at times that suit your time zone.
No percentage is promised before I have seen your page. The audit identifies cognitive friction in your funnel and ranks each finding by what it costs the reader; what fixing it is worth depends on your offer and your traffic, and anybody quoting a lift in advance is selling confidence rather than analysis.
Ready to stop losing users to cognitive friction? Let's build a digital experience backed by the science of how people decide.
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