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Dark Patterns: What to Avoid and Why It Now Costs You
Most writing on dark patterns is a list of villains. That is enjoyable and useless, because almost nobody sets out to build...
The Loyalty and Habit Design Kit
A habit is behaviour that has stopped requiring a decision. Loyalty is a decision that keeps coming out the same way. They...
The Packaging and Sensory Branding Checklist
A person picking up a box has formed an impression of what is inside before processing a single word on it. Weight,...
The Status and Identity Marketing Framework
Status appeared in every one of the thirty-one brand audits I have published. Not most of them: all. That consistency is the...
The Pricing Psychology Toolkit
Buyers do not evaluate a price against a cost they cannot see. They evaluate it against other prices, against what the thing...
Brand Psychology: Thirty-One Teardowns
Thirty-one companies taken apart, one at a time, by an Industrial and Organizational Psychologist. Not case studies about how clever a campaign...
The Cognitive Bias Playbook for Marketers
Most bias lists are definitions with a stock photo. They tell you what anchoring is and leave you where you started, because...
The Brand Psychology Audit Template
A brand audit is not a design critique or a marketing plan. It is an account of what a brand’s decisions actually...
The Exit Interview and Turnover Diagnostic
The exit interview is conducted at the exact moment a person has the least incentive to be honest. They may need a...
The Job Analysis and Competency Starter
Selection, appraisal, training design, pay banding and legal defensibility all rest on an accurate account of what a job requires. Almost every...
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