# mere exposure effect

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PsychologyOct 20, 2026

The Mere Exposure Effect: Why Familiarity Makes Things Likeable — Evidence, Marketing Uses and Limits

Why do we like what we keep seeing? An I/O psychologist explains the mere exposure effect: Zajonc's 1968 experiment, Bornstein's 1989 meta-analysis...

17 min

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# mere exposure effect

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The Mere Exposure Effect: Why Familiarity Makes Things Likeable — Evidence, Marketing Uses and Limits

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