# Consumer Psychology
Browse all articles tagged with Consumer Psychology.
Articles
Newest first.
The Framing Effect: 7 Real Examples of How Wording Changes Decisions
How the same choice feels like a different decision depending on how it is worded: Tversky & Kahneman's 1981 Asian disease experiment...
Social Proof: When It Works and When It Backfires — What the Research Actually Shows
Does social proof actually work? Yes — the hotel towel experiment lifted reuse from 35.1% to 44.1%, and a one-star Yelp bump...
Reciprocity in Marketing: The Science of Why Free Samples Sell
Why does a free mint lift restaurant tips by 21%? The psychology of reciprocity in marketing: Regan's 1971 Coke experiment, the mints...
Loss Aversion in Marketing: Why the Fear of Losing Sells More Than the Promise of Winning
Why do free trials convert so well? An I/O psychologist explains loss aversion in marketing: the 1979 prospect theory research, the famous...
Choice Overload: When More Options Cost You Sales (and When They Don’t)
The famous jam study found that 24 flavours attracted more shoppers, but of those who stopped, about 30% bought at the 6-flavour...
The Halo Effect in Branding (With Real Brand Examples)
One visible good quality quietly upgrades everything else you believe about a brand, a product or a person, and you will deny...
The Endowment Effect: Why You Overvalue What You Own
Your old phone is worth 40,000 to you and 22,000 to every buyer who has ever looked at it. That gap has...
Nudge Theory: 12 Real-World Examples That Changed Behavior
Nudge theory says you can change what millions of people do without banning anything, taxing anything or telling anyone what to do....
The Psychology of Subscription Traps: Why Cancelling Feels Impossible
Signing up took eleven seconds and one tap. Cancelling required a phone call, a retention offer, three "are you sure?" screens and...
The IKEA Effect: Why We Love the Things We Build (Explained With Examples)
You will defend a lopsided bookshelf you assembled yourself far more fiercely than a flawless one you bought. That is the IKEA...