# Behavioral Economics
Browse all articles tagged with Behavioral Economics.
Articles
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The Sunk Cost Fallacy: Why You Keep Paying for Things You Should Quit
In 1985, Arkes and Blumer showed that $15 theatre tickets made people attend more plays than $8 ones — for the same...
The Framing Effect: 7 Real Examples of How Wording Changes Decisions
How the same choice feels like a different decision depending on how it is worded: Tversky & Kahneman's 1981 Asian disease experiment...
Choice Overload: When More Options Cost You Sales (and When They Don’t)
The famous jam study found that 24 flavours attracted more shoppers, but of those who stopped, about 30% bought at the 6-flavour...
The Endowment Effect: Why You Overvalue What You Own
Your old phone is worth 40,000 to you and 22,000 to every buyer who has ever looked at it. That gap has...
Nudge Theory: 12 Real-World Examples That Changed Behavior
Nudge theory says you can change what millions of people do without banning anything, taxing anything or telling anyone what to do....
The Psychology of Subscription Traps: Why Cancelling Feels Impossible
Signing up took eleven seconds and one tap. Cancelling required a phone call, a retention offer, three "are you sure?" screens and...
The IKEA Effect: Why We Love the Things We Build (Explained With Examples)
You will defend a lopsided bookshelf you assembled yourself far more fiercely than a flawless one you bought. That is the IKEA...
The Psychology of Subscription Traps: Why Cancelling Feels Impossible
Signing up took eleven seconds and one tap. Cancelling required a phone call, a retention offer, three "are you sure?" screens and...
The Diderot Effect: Why One Purchase Always Leads to Ten More
In 1769, a French philosopher received a beautiful scarlet dressing gown as a gift, and it slowly bankrupted him. Not the gown...
Anchoring Bias in Marketing: 13 Real Examples From Amazon to Starbucks
The first number you see in any negotiation, menu, or product page quietly controls every number that comes after it. That is...