# endowment effect
Browse all articles tagged with endowment effect.
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Loss Aversion in Marketing: Why the Fear of Losing Sells More Than the Promise of Winning
Why do free trials convert so well? An I/O psychologist explains loss aversion in marketing: the 1979 prospect theory research, the famous...
The Endowment Effect: Why You Overvalue What You Own
Your old phone is worth 40,000 to you and 22,000 to every buyer who has ever looked at it. That gap has...
The IKEA Effect: Why We Love the Things We Build (Explained With Examples)
You will defend a lopsided bookshelf you assembled yourself far more fiercely than a flawless one you bought. That is the IKEA...