# Marketing Psychology
Browse all articles tagged with Marketing Psychology.
Articles
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Reciprocity in Marketing: The Science of Why Free Samples Sell
Why does a free mint lift restaurant tips by 21%? The psychology of reciprocity in marketing: Regan's 1971 Coke experiment, the mints...
Loss Aversion in Marketing: Why the Fear of Losing Sells More Than the Promise of Winning
Why do free trials convert so well? An I/O psychologist explains loss aversion in marketing: the 1979 prospect theory research, the famous...
The Halo Effect in Branding (With Real Brand Examples)
One visible good quality quietly upgrades everything else you believe about a brand, a product or a person, and you will deny...
The Endowment Effect: Why You Overvalue What You Own
Your old phone is worth 40,000 to you and 22,000 to every buyer who has ever looked at it. That gap has...
The IKEA Effect: Why We Love the Things We Build (Explained With Examples)
You will defend a lopsided bookshelf you assembled yourself far more fiercely than a flawless one you bought. That is the IKEA...
The Von Restorff Effect: Why Weird Brands Win (And Safe Ones Get Forgotten)
In 1933, a German psychiatrist showed people a list of similar items with one odd item hidden inside. Everyone forgot the list...
The Diderot Effect: Why One Purchase Always Leads to Ten More
In 1769, a French philosopher received a beautiful scarlet dressing gown as a gift, and it slowly bankrupted him. Not the gown...
Anchoring Bias in Marketing: 13 Real Examples From Amazon to Starbucks
The first number you see in any negotiation, menu, or product page quietly controls every number that comes after it. That is...
Decoy Effect Examples: 15 Real Brands That Use It on You Every Day
That medium popcorn nobody buys? It exists to sell the large. The decoy effect is the most quietly used pricing trick in...
The Hidden Psychology Behind Every Purchase Decision You Make
95% of all purchase decisions happen subconsciously. This guide dissects 15 powerful psychological principles — from the Decoy Effect to Loss Aversion...