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Coca-Cola Psychology Audit — The Contour Bottle, the Santa Suit and 140 Years of Red
A psychology audit of Coca-Cola: the 1915 contour bottle you can recognise blind, the Santa of 1931, the 79-day New Coke disaster,...
Liquid Death Psychology Audit — Murder Your Thirst: The Psychology of Water in a Beer Can
A psychology audit of Liquid Death, the canned-water brand valued at $1.4 billion in March 2024. How a $1,500 viral ad, a...
Tapal Psychology Audit — How a Jodia Bazaar Tea Shop Became the Taste of Pakistan’s Chai
A psychology audit of Tapal, the Karachi family business that became Pakistan's largest-selling tea brand. How chai works as a social instrument...
Starbucks Psychology Audit — How “Back to Starbucks” Tried to Buy Back the Third Place With a Sharpie
A deep psychology audit of Starbucks and the "Back to Starbucks" turnaround. How a Seattle bean shop sold Americans the idea of...
McDonald’s Psychology Audit — How a Toy in a Box Built the Most Powerful Behavioral Machine on Earth
The deepest psychology audit of McDonald's ever written. How the Golden Arches became one of the most recognized symbols on the planet,...
Nestlé Brand Psychology Audit — How the World’s Largest Food Corporation Engineers Consumer Behavior Through Trust, Habit & Emotional Anchoring
A comprehensive brand psychology audit of Nestlé — the world's largest food & beverage corporation. We analyze how Nestlé leverages trust psychology,...
Foodpanda Psychology Audit — How Foodpanda Uses UX Psychology to Drive Orders
A deep psychological autopsy of Foodpanda — the app that rewired how 50+ countries eat. From exploiting biological hunger states and visual...
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