# UX & Psychology
Browse all articles tagged with UX & Psychology.
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Choice Overload: When More Options Cost You Sales (and When They Don’t)
The famous jam study found that 24 flavours attracted more shoppers, but of those who stopped, about 30% bought at the 6-flavour...
The Psychology Behind Why People Buy: 10 Powerful Triggers That Drive Every Purchase Decision
Why do 95% of our purchasing decisions happen subconsciously? As an MSc Industrial Psychologist and full-stack web developer, I break down the...
Why Airbnb UX Is So Addictive — The Psychology Behind the Perfect User Experience
Discover why Airbnb's UX is so addictive. We break down the 7 psychology principles — emotional design, social proof, scarcity, trust architecture,...
Why Dark Mode is Taking Over Web Design: A UX Psychology Perspective
Is Dark Mode just a trend or a human necessity? Discover the UX psychology behind the shift to dark themes, from reducing...