# decision making
Browse all articles tagged with decision making.
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The Sunk Cost Fallacy: Why You Keep Paying for Things You Should Quit
In 1985, Arkes and Blumer showed that $15 theatre tickets made people attend more plays than $8 ones — for the same...
The Framing Effect: 7 Real Examples of How Wording Changes Decisions
How the same choice feels like a different decision depending on how it is worded: Tversky & Kahneman's 1981 Asian disease experiment...
Choice Overload: When More Options Cost You Sales (and When They Don’t)
The famous jam study found that 24 flavours attracted more shoppers, but of those who stopped, about 30% bought at the 6-flavour...
Nudge Theory: 12 Real-World Examples That Changed Behavior
Nudge theory says you can change what millions of people do without banning anything, taxing anything or telling anyone what to do....